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National Change of Address (NCOA) Move Update RequirementsEffective November 23, 2008, the United States Postal Service (USPS) will require that a process be in place to update mailing addresses in order to continue qualifying for postage discounts. Since Newkirk is committed to bringing you the best service at the lowest rates, we will be implementing the following enhancements to your newsletter service:
Frequently Asked QuestionsWhat does this mean
for Newkirk’s Newsletter Subscribers?
Newkirk newsletter subscribers
will be able to take advantage of the postal discounts
available, rather than pay the proposed additional
$.07 per piece for files that have not been updated
with new addresses. The newsletters will reach
your clients, even if they have moved, at no additional
cost. Newsletter subscribers will also be able
to receive a list of changed addresses in order to
update their own records (and other mailing lists)
for a nominal $75 fee.
Does updating the records
have to begin on November 23rd?
Yes. Per the USPS, Newkirk
will begin running mailing lists through the USPS’ Change
of Address database (NCOALink®) on November 23rd. The
file will include addresses that have been updated
in the previous 48 months.
My business does not
update our mailing address list. How does
the NCOA move update apply when my customer provides
the address?
In most cases, a mail piece
sent shortly after the address was provided by your
customer will not require forwarding and the mail
piece will be delivered as addressed. However,
per the USPS, if you mail to the address after 95
days from the date the address was provided, the
mailing list will need to be run through NCOALink® for
a possible address correction.
Can I get the corrected
addresses back so I can update my mailing address
files?
Yes. A record of all
updated addresses can be sent to you for a $75 fee. You
can then update your own mailing address file. Please
contact your Account Manager directly or Newkirk
Customer Service at 800-525-4237.
If I use an exceptional
address format (for example, “Current Resident”)
on my mailings, will the newsletter still be
delivered?
Yes. Each mail piece
will be delivered to the address appearing on the
mail piece whether or not the named recipient resides
at the address. The physical elements of the
address must be updated using the NCOALink® process
to receive the postal discount rates.
I already keep my files
clean. Do you still have to run my list through
NCOALink®?
Yes.
Because your file is one part of a larger newsletter
mailing, we must run all files through NCOALink® to
be sure all addresses are clean. There is no additional
charge for this service. Please contact Ellie
Alexander at 518-862-3324 or e-mail ealex@newkirk.com for
more information.
How do I know the new
address is correct?
Anytime an individual or a
household fills out a Change of Address form (either
online with a credit card or through the mail with
a signature), the USPS receives, verifies, and posts
the changes into the (secure) National Change of
Address database. The postal approved software matches
based on first and last name and complete, validated
delivery address.
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